Harbourline
Client
Harbourline Running
Year
2023
Discipline
Campaign
Services
Launch campaign, posters, short film, product page
Harbourline makes one running shoe and sells it directly.
We planned a launch around early morning runs in five cities, with posters, a short film and a simple product page.
The first production run sold out before the launch week ended.
Five cities, five early runs, one shoe.
The posters went up the night before each run and showed only the start time and the meeting point.
Remix project