Halden
Client
Halden Optics
Year
2025
Discipline
Website
Services
Online shop, product photography, fitting guide
Halden makes acetate frames in small runs and had outgrown a shop built on a template.
We designed and built a website where each frame is shown on a face and on a table, with a fitting guide in plain words.
Online orders now make up half of their sales.
Customers now choose a frame by its shape, not by a model number.
Each frame is shot twice, on a face and flat on a table, in the same light so the colours match the real acetate.
Remix project