Kestrel
Client
Kestrel Bikes
Year
2026
Discipline
Brand identity
Services
Wordmark, colour system, studio campaign, product photography
Kestrel builds electric city bikes in Utrecht, all in one matte black finish, and sold them only through word of mouth.
We drew a wordmark from the shape of the frame tubing, set a quiet black and white system and shot a studio campaign with riders from Kestrel's own customers.
The new shop opened in spring and the first batch of forty bikes sold out in six weeks.
Every bike now leaves the workshop with its name on the top tube.
Every rider was shot against the same pale wall, so the bike is always the darkest thing in the frame.
Remix project